The year 2017 marked a significant moment in the evolution of Gucci's eyewear collection. Under the creative direction of Alessandro Michele, the brand had already begun its dramatic reinvention, moving away from its previously more classic aesthetic towards a bold, eclectic, and often whimsical style. This shift was perfectly encapsulated in the Spring/Summer 2017 eyewear campaign, featuring the rising star Ellen de Weer and the distinctive lens of photographer Glen Luchford. The campaign, far from being a simple showcase of products, became a visual statement reflecting the broader Gucci identity at the time: romantic, rebellious, and undeniably glamorous. This article will delve into the specifics of the Lunette de Vue Gucci 2017 collection, exploring its various styles, the impact of the campaign, and its lasting legacy within the world of luxury eyewear.
The campaign itself, shot by Glen Luchford, is instantly recognizable. The images depict Ellen de Weer in various evocative settings, often in the back of a classic car, reflecting a sense of vintage glamour and effortless cool. This juxtaposition of classic elegance and a subtly rebellious spirit became a hallmark of the Gucci aesthetic under Michele, and the eyewear campaign perfectly captured this duality. The models' expressions, the carefully chosen backdrops, and the styling all contributed to a cohesive narrative that transcended mere product placement. It wasn't just about showing off the glasses; it was about telling a story, creating a mood, and inviting the viewer into the world of Gucci.
The Lunette de Vue Gucci 2017 collection itself offered a diverse range of styles, catering to a broad spectrum of tastes. While maintaining the overarching Gucci aesthetic, the collection showcased both classic shapes and more avant-garde designs, ensuring there was something to appeal to every individual. Let's break down the collection into some key categories:
Lunettes Gucci Femme: The women's collection was particularly striking, showcasing a variety of shapes and embellishments. From classic cat-eye frames to round, retro-inspired styles, the collection played with proportions and details. Many pieces incorporated bold colours, unusual materials, and intricate detailing, reflecting the overall exuberant spirit of the Gucci brand at the time. The use of acetate in vibrant colours, often paired with metallic accents, created a distinctly modern yet undeniably luxurious feel. Some frames featured subtle Gucci branding, while others opted for a more understated elegance, allowing the shape and colour to speak for themselves. The emphasis was on individuality and self-expression, offering women the opportunity to choose frames that complemented their unique personality.
Lunette Gucci Transparente: The transparent frames within the collection were a particularly noteworthy element. These styles offered a modern twist on classic shapes, allowing the wearer's face to be the focal point while still making a stylish statement. The transparency wasn't simply a lack of colour; rather, it was a carefully considered design choice, often featuring subtle tints or variations in clarity to add depth and interest. These transparent frames were incredibly versatile, able to be paired with a variety of outfits and styles, making them a popular choice for those seeking a more understated yet sophisticated look.
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